Is Your Website Relevant

Google SERPs display websites according to their relevance to the keyword been searched. As commonsense tells, the top 10 sites in the search results are the most relevant sites according to Google and without doubt they will receive most number of traffic for the keyword entered. Yes, you can enroll in to Google Adwords and pay through your nose to be a sponsored listing but it's a well known fact that sponsored listings are ignored by the majority of searchers and natural listings get the load of traffic.

So, while you will pay a lot to be a sponsored or pay per click ad, you may get good visibility easily but not get similar results in terms of traffic and leads.

On the other hand, getting top 10 ranks in SERPs is not easy and is time consuming but is well worth the money and time spent. So, how do you make your site relevant in Google's eyes? How does Google calculate relevance?

If you search for “Mexico real estate”, millions of search results are thrown up. Google uses its secret algorithm to measure relevance of each site so that searchers only get the most relevant and correct results. Though, the algorithm is not known to us, what we know are some factors that effect relevance of a site for particular keywords.

Some of the most important factors are:

1. Domain Name: If the domain name includes full or part of keyword then Google will place it higher than other websites with out keywords in domain if all other factors are same.

2. Title Tag: The title tag of a webpage shown at the top of the browser is perhaps the most important on-page factor. If keyword is present in the title tag, it makes more sense for Google and searcher to think that that particular website is relevant to that keyword. If your website is targeting a particular city or region then, adding the region's name may increase the relevancy of the website. Additionally, the website will get more targeted traffic.

3. Description: Description meta tag can be used by Google in the search results. If the keywords in the description meta tag are not found the webpage's content then Google may used some other text for description in search listings.

4. Headings: words wrapped by H1 and H2 are deemed more important by Google. So make sure that your keywords are highlighted by heading tags.

5. Links: The site should be easily navigable. JavaScript and flash based menus are ignored by Google. Link should always be textual and anchor text composed of keywords.

6. Inbound links: Links on other websites pointing back to your website shows how popular is your site. The more inbound links from relevant sites means that your website is more relevant to the industry.

Looking for a sophisticated approach to strengthening your brand using SEO? Contact Enovabiz Solutions today!
Dallas SEO Company

Enovabiz Solutions is a professional Dallas Internet Marketing Firm offering SEO consultancy throughout USA. We provide a wide array of Michigan SEO services and online marketing. For exclusive Dallas SEO Services, contact us now. Our SEO packages suit every budget and business. And we DELIVER!

Better Business through Better SEO

The whole point of any website's existence is to reach maximum number of people and receive huge amount of traffic. And, this is even more critical for any business establishment which depends on website for leads. Almost every person who uses internet knows that Google is the de facto search engine for many internet users. The fact is that, Google search engine accounts for a large share of the web traffic pie. This correlates to the fact that any website that ranks higher on search engines particularly Google will get a big piece of this pie. Not only this traffic is huge in terms of numbers but is also cheaper compared to traditional mediums such as T.V., radio or print ads.

This important fact has to be borne in mind by any business which wants to achieve success in today's cut throat environment. But, getting high rankings in Google is easier said than done. It has become so competitive that a new breed of professionals has emerged known as SEO Consultants (Search Engine Optimization consultants). These professional's task is to analyze a website and then optimize it such that it ranks higher and preferably on first page of Google.

SEO also includes a very important aspect known as link building. Even a cursory investigation will reveal that the sites with better and more backlinks are the ones which are dominating the Google search results. So what are these mysterious backlinks and how do we get them? Backlinks are links on other websites pointing to your website. These inbound links give valuable pointers to Google spiders about your site's popularity and theme which enables Google algorithm to study your site and rank them accordingly.

If a website's content is well written and informative, then many sites link back as important resources for their users and readers. This is one excellent way to get backlinks but this may not be feasible for every website and in those cases proactive method of link building has to be done which encompasses – reciprocal link exchange, one way link exchange, 3 way link exchange, blog posts, articles, Press Releases etc. Each of these methods has their pros and cons. Any success SEO campaign will have a judicious mix of these activities depending on the sites' goal and budget.

A professional SEO company will formulate a backlink building campaign which takes in to account the guidelines provided by the search engines and adopt only ethical techniques to ensure long term SEO success.

Looking for a sophisticated approach to strengthening your brand using SEO? Cntact Enovabiz Solutions today!
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Enovabiz Solutions is a professional Dallas Internet Marketing Firm offering SEO consultancy throughout USA. We provide a wide array of Michigan SEO services and online marketing. For exclusive Dallas SEO Services, contact us now. Our SEO packages suit every budget and business. And we DELIVER!

How to choose the correct keywords for your SEO campaign?

Selecting the best keywords for your website's Search Engine Optimization campaign is the first and foremost task. If you choose incorrect keywords, then every other activity like on-page optimization and link building, in your SEO plan will go just down the drain.

Identifying the keywords and key phrases that people use to search for information on the internet is of vital importance. All your SEO efforts should be focused on the keywords that are relevant as well as most searched. A site which has been optimized according to the relevant keywords will get the right traffic. In contrast, a site that has used keywords that do not represents site's theme or content may get visitors but that won't be of much help as those visitors will not find anything worthwhile on the site and will go back empty handed.

Choosing the best keywords starts with brainstorming using a mix of sources. First step is correctly identifying your site's main services/products, target audience and geographical location. After this an in-depth analysis of competitors, especially the top rankings ones, in your niche needs to be conducted. At this step you should be able to compile a list of broad keywords/phrases which will act as seed list. Once this has been done, you can use any of the popular keyword research tools to determine the popularity of the selected phrases as well find out other related keywords that may be used. These tools allow you to narrow down the phrases most suitable for your site. The tools also give an indication on the number of people who search for these keywords daily or over a period of time. One mistake that many SEO consultants make is that they choose the most popular keywords. Though, it's very obvious to go after the most popular keywords as those will bring the most traffic, one important piece of information that they forgot to factor in is the competition. More popular the keyword is, more will be the number of competing sites and lesser your chances of success in short to medium term. Instead, SEO consultants should also focus on keywords which may not be that much popular but not that competitive so that your site stands better chance of getting relevant traffic.

Once, you have selected the keywords for your site, optimize your site accordingly and track your success. Monitor your ranking and traffic reports constantly. Since, keyword research is an iterative process you may try different keywords to see which keywords bring you more traffic. Measuring the success can be an easy job using web analytics tools like the one provided by Google.

The process of researching keywords and then measuring whether those optimization efforts produce the desired results using analytics is ongoing and should be managed like any other marketing effort with benchmarks and performance reports.

Looking for a sophisticated approach to strengthening your brand using SEO? Contact Enovabiz Solutions today!

Enovabiz Solutions is a professional Dallas Internet Marketing Firm offering SEO consultancy throughout USA. We provide a wide array of Michigan SEO services and online marketing. For exclusive Dallas SEO Services, contact us now. Our SEO packages suit every budget and business. And we DELIVER!

Is your website getting you business?

If you are reading this article, chances are that you have a business and probably a website too. A website that got designed and developed since everybody else including your competitor seems to be doing so. But have you ever wondered that apart from being just a pretty online brochure, what does your site do for you? Admit it, you don't have a clue. Fact is that, most of the website owners don't know that their website can be a dedicated employee which can work 24x7 for well below minimum wages. A website can silently promote your business while you are sleeping, manage the store while you are on vacation and provide customer support while you are attending your son's baseball game.

You must be familiar with e-commerce websites but you may not be aware that how a website can increase your sales and promote your services/products. Since last few years, Google has become the primary source of traffic and acts as a gateway to find websites on the internet. Now the situation is that if your website ranks in first few top positions on search engine results of Google for a particular keyword then that website has a much greater chance to gain more traffic, more business and will also be deemed more reliable and trustworthy.

So, how your website can break into the top positions of Google search results? The answer is simple – Search Engine Optimization (SEO). Is SEO simple? Well…yes! Can SEO easily & quickly get you in the top 10 positions? NO! The reason being SEO is a dynamic industry in which results may change every few weeks or even in few days. The rules of the games are altered without any warnings. To top it all, bigger, meaner and more financially stronger competitors are always pouring loads of money in their SEO campaigns.

Now the question arises, does your website stand a chance amidst these giants? Yes, if you choose your Dallas SEO carefully then chances are that you will find a SEO consultant who can get you in to top of the search listings without exorbitant prices and in a complete ethical way. Enovabiz is one such Dallas SEO company which makes it a level playing field for small and medium level companies. Dallas Internet Marketing company uses its pool of dedicated and knowledgeable SEO consultants to promote websites in such a manner that these websites not only attain top positions in Google within a short span of time but also stay there for long.

So, if you think that you are ready to get more sales form your website then contact us for a free quote. You won't be disappointed!

Enovabiz Solutions is a professional Dallas Internet Marketing Firm offering SEO consultancy throughout USA. We provide a wide array of Arizona SEO services and online marketing. For exclusive Dallas SEO Services, contact us now. Our SEO packages suit every budget and business. And we DELIVER!

What to do when your Google search rankings drop

Every experienced SEO consultant must have faced the nightmarish situation when a website drops down drastically in Google search results. You feverishly hope the client doesn't get to know about this before the site regains the position. Frantic phone calls and emails from panicky client and demanding an explanation are expected. So what to do when such catastrophe happens?

• Don't Worry: Though, it's natural to panic and immediately think of firefighting strategies, I will advise you to hold your horses for few days. In my experience, most of the drastic falls in search rankings have been temporary lasting from 1 day to at most a week. Never make the mistake of making drastic changes in your website. You should wait for the dust to settle. If the results seem to be long term, then you need to think of the steps to salvage the rankings but not yet.

• Identify the Problem: Once you have established that the ranking is here to stay, then identify the problem. Once when this happened to my client's site, the problem was the website was down for a week. Another common problem is that many SEO consultants adopt black hat techniques to boost their site rankings artificially. If that's the case then fix your site ASAP. Remove any black hat techniques used on your site. Request Google for site reconsideration. Cross your fingers that Google heeds to your request and your site gets reinstated. Though, there is no fixed timeline for this to happen, it's better to get this step done as soon as possible.

• Diversify your back links: Very often Google algorithms change and with that many link building techniques get devalued. If you have been dependent on just one type of back links then it's better to diversify and acquire links from other sources also.

• Increase your traffic sources: Many people often just rely on Google for their traffic, neglecting other search engines like Bing and other avenues. Though, Google will be the largest contributor to your traffic, it's advisable to build up your rankings in other search engines since one never can predict a dip in traffic from Google due to a drop in search rank.

A drop in Google search ranks even for a limited period of time can potentially mean great loss of revenue. Though, we cannot avoid it every time, what a SEO consultant can do is be aware of all latest news regarding SEO & Google and always be on right of Google's guidelines for webmasters and focus on both short and long tail keywords.

Enovabiz Solutions is a professional Dallas Internet Marketing Firm offering SEO consultancy throughout USA. We provide a wide array of Arizona SEO services and online marketing. For exclusive Dallas SEO Services, contact us now. Our SEO packages suit every budget and business. And we DELIVER!

Social Media Marketing Strategy Checklist

Attention span is getting shorter and as an Internet marketer we need to constantly create awareness about products, services and businesses. Social Marketing makes this lot easier. But with increasing competition, social media sites are also getting cluttered as a result of which the question arises - How can we make ourselves heard over the din? The answer is by pursuing a Social strategy which includes all aspects and avenues. Here is the checklist:

Blogs: Any marketing strategy should start from blogs. If used intelligently, blogs can be a great traffic source.

Microblogging: Took the world by surprise in the year 2009. Twitter became very popular and is a great tool for business promotion but needs to be used consistently. 2010 saw Google come up with its own version of microblogging platform- Buzz.

Online video: Video sharing account of a major part of internet traffic. The success of Youtube, Vimeo etc is an indicator how people have embraced this media.

Photo sharing: Another great platform for social marketing. Flickr and Photobucket are most widely used websites.

Podcasting: Podcasting is a new tool that is offered to promote your brand, services and products. Blip and RadioPodcast are couple of famous podcasting sites.

Social networks: Apps, fan pages, groups, and personalities: Social networks are the platforms to not only make friends but also great place to promote by interacting with groups which share same interests as you do. Facebook apps, fan pages are some of great ways to connect and create awareness.

Presentation sharing: Sites like SlideShare, MyPlick, Scribd, AuthorSTREAM, or Myplickallow you to share document and presentation. Promoting yourself or your company is just as easy as uploading a document.

Bookmarking: Social bookmarking is a method for web users to share, organize, search, and manage bookmarks of websites. Examples of popular social bookmarking websites: Delicious, Digg, Mixx, Propeller, Reddit, Slashdot, StumbleUpon and Yahoo! Buzz.

Discussion boards and forums: Online forums are a great way to market your products and services and discuss the same with other your audience. Engaging your audience in your niche forum can bring very useful not only for your customers but also your brand.

Content aggregation: Content aggregation enables you to bring all news and feeds around your online communities accounts in one place. This may well be the future of social media. Famous content aggregation websites are Bloglines, Friend Feed and Lifestream.fm.

Brand monitoring: Sites like Buzzlogic and or Reputation Defender enable companies to promote & position their brands effectively.

Review Sites: Review sites like Yelp and Getsatisfaction enable people to write review about services and products. These can literally make or mar a company's reputation.

Widgets: Great tool for promoting brands. By creating useful widgets, brands can create awareness and recall value.

Wikis: Wikis are very much like an online encyclopaedia.

Looking for a sophisticated approach to strengthening your brand using SEO? contact Enovabiz Solutions today!
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Enovabiz Solutions is a professional Dallas Internet Marketing Firm offering SEO consultancy throughout USA. We provide exclusive Arizona Internet Marketing services and online marketing. For exclusive Dallas SEO Services contact us now. Our SEO packages suit every budget and business. And we DELIVER!

Ten Common Mistakes in Web Promotion

Getting website developed and launched is just the half work done. The major challenge is to make the site accessible and visible to your target audience. A website owner may have to undertake search engine optimization in order to do this. But often, website owners and webmasters make small mistakes, which may hinder their website's chances of been popular.

Here is a small list of top most common SEO mistakes:

1. Over use of JavaScript: JavaScript menus and too much Java script can actually make it difficult for search engine crawlers from spidering your website and gleaning information from your website. This information is very vital since this is used in search engines' algorithm for ranking a website in their results. Similarly, over use of flash, images and frames can mar your site's prospects.

2. Neglecting linking to related content on other websites: Internet is a huge community and if you link to somebody else's website for relevant article and information, it may turn out to be useful and fruitful association in future. This also makes your own site a much better resource in a reader's viewpoint.

3. Brazen Promotion: On your face tactics on forums, website or blog can put off people. Target your audience subtly and respect the rules and etiquettes of the blogs, forums used.

4. Use of irrelevant keywords: Proper keyword selection may be the difference between a hit or flop site. If you are targeting wrong keywords then you may get wrong audience. That will mean no sales and money down the drain.

5. Use of ultra competitive keywords: Also, targeting most competitive keywords means that you are vying for the same audience as other established sites are already doing. It can get very difficult to attain rankings for them and hence a long wait for proper results. a Blog.

6. Over reliance on traditional methods: Traditional SEO methods cannot be the only activities. New age methods like social media, micro blogging are increasingly becoming important factor in website promotion.

7. Incorrect use of Social Media: Many times, website owners incorrectly using social media to promote your site. The key behind using social networking sites and micro blogging sites like Facebook and Twitter is to effectively disseminate information of your website and build relationships with like minded people and communities. Indiscriminate tactics and information overload can scare off people.

8. Uninteresting/Irrelevant Content: A website with irrelevant content or information which doesn't catch a reader's attention won't get too many repeat visitors.

9. Irritating Pop-ups: Pop ups which spring up every now and then and refuse to go are particularly irritating and can turn visitors away from website.

10. Overactive promotion: Activities like hyper active link building or keyword spamming can setoff a search engine's alarm bells. Backlinks should be built naturally and over a period of time.

Enovabiz Solutions is a professional Dallas Internet Marketing Firm offering SEO consultancy throughout USA. We provide exclusive Michigan SEO Services and online marketing. For exclusive Dallas SEO Services contact us now. Our SEO packages suit every budget and business. And we DELIVER!

Search Engine Optimization Guide for Beginners – Image and Headings

In this article we will explore some lesser known tips of search engine optimization for Google. Optimization for Headings and Images is an aspect that is overlooked many times or over done by a SEO newbie.

Headings tags are used to define page organizational structure. Properly written header tags inform site visitors and helps them navigate through your web pages. Effective header tags can even increase your site ranking on search engines like Google. Heading tags are not to be confused with the HEAD section of a web page. Header tags are present in the body section where as the HEAD section is for TITLE and META tags.

Page headings are created with the tag, in which x is a number between 1 and 5. Mostly, headings are used for displaying a larger size of the default font. There are five levels of heading, each smaller then the previous. Header tags give the site visitor a visual cue that the text is important or has been used to define the hierarchical structure of a webpage.

For best result for user as well as search engines, a SEO consultant should place main keywords in h1 tags. But H1 tags should be used sparingly in a webpage. A SEO consultant should study the page structure and divide it according to the main point and sub points. Header tags should always be used where they will aid in defining the structure of the web page. A standard use of header tags should be adopted across the website.

Everybody must be aware of images in a webpage. Image tag has “alt” attribute which can be used effectively for search engine optimization. Alt attribute allows specifying alternative text for the image if it cannot be displayed due to some problem. It maybe possible that, that image has been moved to some other location and web page has not been updated. In this case the visitor will at least be aware of what the image was about. Many times, people use browsers that don't display images or images are blocked as in cases of emails. Alt if used properly can increase usability of a webpage. If an image is used as a link, then the alt text for that image is treated as anchor text of a text link.

For best SEO results, images should have descriptive names which include your keywords. Likewise, alt text should also have keywords so that your webpage may rank higher for that keyword. It's a small factor but a factor worth exploring.

These factors help search engines understand and gather more data about your website. While SEO consultants should follow the above mentioned guidelines, they should not go overboard. Extremely lengthy filenames can be counter-intuitive. Similarly, alt tags should not be stuffed with keywords and long paragraph.
This practice can be considered by search engines as an attempt to spam them for higher rankings and hence be penalized.

Looking for a sophisticated approach to strengthening your brand using SEO? contact Enovabiz Solutions today!
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Enovabiz Solutions is a professional Dallas Internet Marketing Firm offering SEO consultancy throughout USA. We provide exclusive Michigan SEO Services online marketing and SEO Services in Arizona. For exclusive Dallas SEO Services contact us now. Our SEO packages suit every budget and business. And we DELIVER!

Trying to discover the Holy Grail of SEO?

As a SEO consultant, the one question I have encountered over and over again is: What is the secret of ranking #1 on Google? Most of them get disappointed when they hear my answer. It's as if they wanted to hear some highly classified secret only available to a select few. Perhaps they anticipated they would discover the holy grail of SEO success. But alas, neither am I the Indiana Jones nor is there any secret to top rankings on Google or Bing.

The problem lies in the fact that newbie SEO consultants and SEO clients believe that they can trick or game the search engine in to placing their site on top. So there must be some secret to confusing the search engines algorithm in to placing their site on the first page. I know that this belief is shared by thousands of people as can be judged from the plethora of e-books that sell these secrets to anyone who can pay few dollars. These books claim that anybody who reads and follow what they teach will earn easy money and get loads of traffic. Only if that would have been so easy.

Actually these people are correct. There is a secret for ranking at the top. You can actually spam a search engine. The only problem is that these people entered the scene bit late. These secret techniques used to work five years back and not anymore! There was a time when keyword stuffing in the title tag, keywords tags and content worked. Even black hat techniques like cloaking, hidden text, doorway pages worked. But times have changed and so have the search engines. The search engines have now become more sophisticated, more intelligent and much better in providing its users with the best results. There is a good probability that if you try these shady tactics today, you will be penalized and will be condemned to internet anonymity for a long time.

Any internet marketer or website owner who wants to rank well should think sanely about his business. If the business is not a fly by night operation then I don't see any reason to adopt tactics which will at best give very short term advantages and in most cases will be counter productive. These so called secrets can also ruin reputation of your business. A website owner should aim at providing the users with relevant and useful information in a most easy way. That means good content, with natural density of keywords in a text format, which is highly relevant to the business the website is promoting. Also, try to get good quantity and quality of back links to your site. Any good site with informative content can get other sites to link back. Many times bloggers will post your link on their blogs because your site maybe beneficial to his/her blog readers as well. Other ways are making few articles and submitting regularly to top article directories. Articles not only provide good back links but also enhance your site's credibility.

In case, you don't have time to cover all these SEO activities you can hire a SEO company which can deliver services like website analysis, keywords selection, website optimization, content writing, directory submission, article writing and submission.

Looking for a sophisticated approach to strengthening your brand using SEO? contact Enovabiz Solutions today!
Dallas SEO Company / Arizona SEO Company

Enovabiz Solutions is a professional Dallas Internet Marketing Firm offering SEO consultancy throughout USA. We provide exclusive Michigan SEO Services and Arizona SEO Services. For exclusive Dallas SEO Services contact us now. Our SEO packages suit every budget and business. And we DELIVER!

Search Engine Optimization Guide for Beginners – Anchor Text

Anchor text is the content that is placed within the anchor tag and users will see as a clickable text and on clicking it the user is taken to a new page. It is also known as link label or link title and can be one of the most important factors in determining the traffic and ranking of a site in Google.

Anchor text tells site visitors & search engines what the page, you're linking to, is about. As you maybe aware links on a web page can be of two types. Internal links point to other pages on the same website and external links point to content on other websites. In either of these cases, the more accurate the anchor text is, the easier it is for users and search engine bots to judge page's topic and navigate to that page.

There are few guidelines on how to optimize the Anchor text. Anchor text for a link should be descriptive. It should give visitor an idea what the page linked is about. A SEO consultant should be careful and avoid generic anchor text like “Click Here”, “page”, “this article” etc. These are absolute waste and leave visitors clueless. The anchor text should be accurate and not misinform users. They should not be off topic and should be related to the page been pointed. Many times, a web page's URL is used as anchor text. This is not recommended apart from in few instances.

The anchor text should be crisp and concise. Care should be taken not to make it very long. Long sentences and paragraphs should not be anchor text. Anchor text should be descriptive but short. Keywords or key phrases should be used to send the message home. This is very vital when SEO and backlink campaign is involved.

A SEO consultant should also ensure that anchor text should be clearly visible to a user. They should not look like regular text. This is also against user interface principles. By default, anchor text gets underlined when mouse pointer is placed over it. CSS and text styling which modifies this behavior and make anchor text appear like a regular text should be avoided. A user should be able to distinguish between anchor text and other text so as to not miss the links or click unintentionally. Same factors should be kept in mind while creating anchor text for internal links. This helps a user in navigating within a website easily. This also increases the chances of all your pages been spidered by Google bots. The anchor text should be made keeping a user in mind and not just for search engines. Unnecessary internal links should be avoided as they may confuse a user.

Looking for a sophisticated approach to strengthening your brand using SEO? contact Enovabiz Solutions today!
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Search Engine Optimization Guide for Beginners - Content is King

How often do we see a site which has little or no relevant content? Everyone must have heard “Content is the King” phrase. Yes, it's an oft repeated and very clichéd but the fact is that it is important for a very good reason. A site with useful, relevant and compelling content is more likely to influence your websites rankings in search Engines than any other factor. Users will flock to a site again and again, which has a good content. They will recommend others to do so by putting up backlinks, by bookmarking, by social media sites, forums or simply word of mouth. Come to think of it like a great movie. Yes, good marketing and publicity helps but what makes viewers come back again and again to theatres to watch the movie again is its content. This human behavior is replicated everywhere.

If a website is offering great information or some kind of service, then users would like to take advantage of it, become its member. Perhaps a blogger may post its reference on his/her next post and so on.

So what are things we have to keep in mind while writing content for a website?

1) Easy to read and follow: The website should have lucid and easy to read content which makes it available to a larger demography. Spelling and grammatical mistakes may tarnish the reputation, so avoid them. Many sites have text embedded in images; this can make it unreadable to search engines.

2) Focused, Organized: The content should be focused on a particular topic. Different sections should be organized such that users can easily access the content. Web pages with large content may be broken down in to pages with clear navigation. Titles, Headings, Bold, italics, tables, paragraphs and bullets should be used to make content understandable.

3) Use relevant language and phrases: Different users usually search for different phrases. An insider in any particular industry may use technical terms which may be Latin to an end user. Use words that match your audience. Still better, make content with an aim to help every section of demography.

4) Fresh & Unique: This is very vital. Make sure that your site is regularly updated with unique content. The content should not be plagiarized from other sources. It's unethical and is frowned upon by internet community. Good reputation cannot be built upon poor quality website.

5) Useful content & services: A website that provides useful content like Wikipedia or services like Yahoo's mail is more likely to be successful. Your website can also provide some useful content or services (though understandably on a smaller scale than Wikipedia or yahoo) and can get popular quickly then it's competitors.

6) Aim at users: Many webmasters design/develop a site and its content with sole aim at attracting search engines. They stuff keywords within the content which makes it quite unintelligible to a human reader. Many insert hidden text only for search engines. These actions may backfire. Your site should target the human reader first and at the same time make it accessible to search engines also.

Looking for a sophisticated approach to strengthening your brand using SEO? contact Enovabiz Solutions today!
Dallas SEO Company / Arizona SEO Services

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Search Engine Optimization Guide for Beginners – Navigate your Way to Success

The navigation of a website is an important aspect. A site with easy and intuitive navigation structure allows the site visitors to easily find and reach the pages that they want. Apart from it's implication in User Interface, it also assists search engines in figuring out which pages are important. Search Engines mainly base their search results on a page level but they also like to take a macro site level view of page's importance. All sites have a home page/index page which is the main page of a site and as the term suggests is the page which is most frequented by visitors. Home page also serves as the base from where visitors are directed to various other sections of the website.

A webmaster must strive to create a naturally flowing and intuitive hierarchy. The user should be able to navigate easily from page to page and section to section. Webmaster should avoid complex webs of internal links in which every page is linked to every page. “Breadcrumbs” – a row of internal links located at top or bottom of site should be used effectively to enable the site visitor to navigate back to main section or home page. Use text links as much as possible as they can be read easily by search engines. Webmasters are also advised to have useful 404 page that guides the user back to a relevant section or page with a link back the home page in case site visitor encounters a broken link or types in an incorrect URL. Generic messages like “page not found” should be avoided and appropriate messages should be used. Also, 404 custom pages should have same look and feel as rest of the website.

Small sites generally have a small number of pages. For a website with lot of content and subject matter, it may be better to divide each subject and its matter in to separate web pages. In ecommerce sites, there are usually hundreds of categories, sub categories and numerous products. In such cases, the site structure may have different directories and pages for each of them. This is will provide logical and physical hierarchy in a site.

A home page may not have (and is not advisable also) to have links to all the pages of a site. In such cases to ensure that visitors and search engine bots are able to know what all pages are there in the website and effectively navigate to pages of their choices, along with a navigation menu, a sitemap is also provided. A sitemap is a webpage that shows the structure of a website and has a hierarchical listing of all the pages. A sitemap has very important implications for Search Engine Optimization. Search Engine bots while visiting a sitemap is able to get a listing of all pages and hence crawl all the web pages. Site visitors can also use sitemap to access in case of difficult in navigation. A sitemap is primarily for human consumption.

An XML Sitemap with a standard defined by Google has also been introduced, which makes it easier for Google bots to crawl through your site.

Sitemaps should be kept up to date to avoid any broken links.

Enovabiz Solutions is a professional Dallas Internet Marketing Firm offering SEO consultancy throughout USA. We provide exclusive Arizona SEO Services, Phoenix SEO Solutions and online marketing. For exclusive Dallas SEO Services contact us now. Our SEO packages suit every budget and business. And we DELIVER!

How to Detect Fake SEO Consultants

How to Detect Fake SEO Consultants



Enovabiz Solutions is a professional Dallas Internet Marketing Firm offering SEO consultancy throughout USA. We provide exclusive SEO Services in Arizona and Phoenix SEO Solutions and online marketing. For exclusive SEO Services in Dallas contact us now. Our SEO packages suit every budget and business. And we DELIVER!

Search Engine Optimization Guide for beginners – URL Structure

Continuing the series on Search Engine Optimization guide for beginners, in this article we will explain how proper URL structure can improve the site's chances of ranking higher in Google and other search engines.

By creating descriptive categories and filenames for the web pages of your website, you not only keep the site better organized and systematic, but it can also benefit you in terms of good rankings on Google for your keywords. Since the search engine bots can easily crawl your organized website, search engines will be able to glean much more information from your site. Webmaster can also create search engine friendly URLs. These URLs are not only more legible and easier to understand, but also are better for those who want to place your webpage link on their website. Long and cryptic page names may put off or scare visitors. Page names (URLs) like these can be confusing and intimidating and don't serve any purpose. Such URLS are difficult to remember. A small % of users always try to go a particular website by recalling its name. But in these scenarios, your URL may elude his/her memory. Many times these long URLs are shortened due to ignorance of a user or shortage of space like in twitter where the number of characters that can be entered is limited. In these cases, the link is broken. Sometimes, the URL itself is used as anchor text, if the URL contains relevant keywords, it will assist user and search engine bots in determining the true nature and substance of the web page. This is much better than an unintelligible URL with loads of parameters which does not help in any way in improving your rankings.

Also, in search engine search results pages, just below the webpage's title and description snippet, the URL to the webpage is provided. And if the search query matches the words in the URL, then those words appear in bold. This immediately signals to the user making the search that this page is relevant.

Webmaster should avoid URLs with unnecessary session IDs and parameters. While adding keywords to URL is a good idea, don't go overboard with it. A simple and intuitive directory structure also helps bots. Avoid deep nested subdirectories and also keep name of the directories relevant.

Search Engines are getting sophisticated with each passing days and unlike in earlier days, they can now crawl pages with any kind of URL structure – simple or complex. But it's in webmaster's interest to keep the URL as simple and relevant as possible. Few minutes and bit of care in selecting and making search engine friendly URL can help both users and search engines in long run. This can also be done using URL rewriting technique in case of dynamically generated web pages.

Adhering to above mentioned guidelines can benefit any webmaster in more than one way. User Interaction ease as well as benefits from better rankings makes these suggestions important in today's highly competitive business scenario. So be wise.

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SEO Guide for Beginners - Meta Tags

Continuing on our series on SEO for beginners, we will discuss Meta tags. Hypertext Markup Language or HTML lets author of a webpage specify more details about the document rather than the document content itself using Meta data.

The information that is in the Meta data is used by search engines like Google to update their database. Search Engines figure out that a webpage is related to some keywords and when someone searches for a particular keyword, s/he will be able to find this page in SERPs. The Meta tags are generally located near the top of the HTML document inside the Header tag.

According to W3C, “Each META element specifies a property/value pair. The name attribute identifies the property and the content attribute specifies the property's value.”

There are many types of Meta tags. But the two most crucial Meta tag for search engine indexing are the keywords and the description Meta tags. The Meta tag – “keywords” lists the keywords or key phrases that best describe the contents of the webpage in question.

In context of Google the dominant search engine, “Description” Meta tag is even more important and relevant. A webpage's “description” Meta tag provides Google and other search engines a summary of what the webpage is all about. Unlike a page's title which should ideally consist of few words, a description Meta tag can be a sentence or even short paragraph. The reason the Description Meta tag is important is because Google may decide to use it as a snippet for your pages when showing your site's listing on search results. In case, Google search engine notices that your page text content is more relevant to the user's query then Google may show that snippet from the webpage's text content. So it's advisable that webmasters and SEO consultants make the best use of this tag. A well written Meta tag can also make a difference to page rankings.

Also, when a user searches for a keyword in Google search engine, the results show description tag with keywords in bold. This immediately gives searcher clues if the result has the matching keywords and if it is relevant. A proper Meta tag may also results in higher click through and hence more traffic.

Few points should be kept I mind while creating meta tag description. Describe the page accurately in the description tag. Description Meta tag helps both search engines and user alike so it should match your site's content and title. Avoid generic or default description provided by WYSIWYG editors. Never add unrelated description, this is spamming and Search Engines may not take it lightly. Also, always create unique description Meta tags for all pages of the website.

To check if your description Meta tags conform to Google's guidelines, Google provides Webmaster Tools provides a content analysis section that analyses and points out if any description Meta tags is too short, long, or duplicated too many times across the website.

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